Page speed is vital in boosting your webpage visibility and ranking it better on SERPs.
Although, if you don’t know how this metric works and what factors influence it, you may take the help of the best website designing company in Gurgaon or Faridabad.
The right resource will help reduce the bounce rate, increase visibility, and bring more engagement by making the web pages load quickly and seamlessly.
The first step to improving page speed is optimizing the website and enhancing user experience, which can further help boost search engine rankings.
This article will explain what page speed is, its importance, and a few hacks to improve it.
Let’s get started!
WHAT IS PAGE SPEED?
Page speed refers to the time your web page content loads when someone visits your site. When we say page speed, try not to confuse it with the entire website speed. It represents the loading time of a specific web page.
Several factors impact page speed, like
- The number of images, videos, and media files the page contains.
- The type of themes and plugins on the site.
- The page’s coding and server-side scripts.
These things impact a page’s speed and also have a considerable effect on the site’s UX. Visitors are more likely to move away if your site or a web page takes more time to load.
THE IMPORTANCE OF PAGE SPEED
Every second matters when it comes to page loading speed. If a web page takes more than 3 seconds to load, the chances of visitors bouncing off increase. The more time a web page takes to load, the more the chances of visitors leaving the site or page increase.
Additionally, Google considers page speed one of the essential ranking factors. A sluggish page speed can hurt its ability to rank better on SERPs, resulting in lesser visibility and traffic.
Page speed is an important ranking factor for both mobile and desktop websites. It can greatly impact engagement and conversions.
Another reason page speed matters is that it can influence consumers’ perception of your brand. If the web page takes too much time to load or anything goes wrong during the process, it will represent your brand as unprofessional and your online presence unreliable.
If you want to make a mark about your business/brand in the digital realm, it’s necessary to focus on optimizing page speed. You can start by testing the current page speed and making amendments accordingly to make it fast.
WAYS TO MEASURE PAGE SPEED
One can find several tools on the internet to identify speed bottlenecks and improvements, irrespective of the tech stack used in the website development in faridabad.
You can start with Google PageSpeed Insights. It is an easy-to-use tool that measures the speed of your web pages on both desktop and mobile devices. As it is a tool by Google, it will also help you meet the performance benchmarks to get better placements on the browser’s result pages.
To use PageSpeed Insights, enter the web page URL into the text field and click on the Analyze button.
The tool will analyze the content on your page and score it on a scale of 0 to 100. Below the score, it will also offer a list of suggestions to improve page loading speed.
HACKS TO IMPROVE PAGE LOADING SPEED
Compress And Optimize Large Images
Images improve the appearance of the website and add to the content. But using too many or too large images can result in a delay in loading. The larger an image is, the longer it takes to load on the web page. So, one easier hack to improve page loading speed is to compress and optimize large images.
By reducing the file size of the images, you can help pages load faster. There are several image optimization plugins that can help optimize the images without affecting their quality.
Go For A Performance-Optimized Hosting Solution
Hosting plays a crucial role in overall site management and performance. Choosing a dedicated hosting plan can help you improve page speed. So, move from shared hosting to prevent other websites from draining your pool of potential resources and use them to improve your site’s performance on different browsers.
Remove Unnecessary Plugins
Plugins may add the necessary functionalities to the site, but having too many of them can slow down the web page loading speed.
Additionally, if they are not timely maintained or become outdated can also pose a security threat and hamper the site performance. Therefore, using only the most required and necessary plugins is always a good idea. Plus, we also suggest continuously reviewing the plugins and updating or replacing them as the site requirements change.
Deactivate all the unnecessary plugins and experience improvement in page speed.
Cache Web Pages
One of the most effective ways to improve page speed is caching. It stores copies of the site’s files, so when next time a user revisits your site or page, the server will require fewer resources to load the page, resulting in lesser loading time.
Page speed matters when it comes to convincing customers that your brand is better than the competitors. With better loading speed comes reliability, followed by more engagement and conversions.
If your web pages are taking more than 3-5 seconds to load, then it’s high time to optimize page speed. Do follow the hacks above to improve page speed.
At Creative BrainWeb, we have a team of experienced people who can help you with the task. You just need to visit our website and let us know your requirements, and let our experts help you out.
Get in touch with us at https://creativebrainweb.com/contact-us/.