Internet browsing is no longer limited to desktops. In today’s times people access it on various devices including smart phones, tablets, laptops, smart watches and more. This is why there is a dire need to adopt a website design that fits well on all kinds of devices. Responsive web design has especially been introduced for this purpose. This type of web design adapts to the screen it is being viewed on to offer a pleasant browsing experience. However, this is not the only reason why this design is gaining popularity.
Before you approach a good website designing company to get this new design for your website here are a few facts you need to know about it:
- Preference by Google
Google search engine looks for results that offer complete information a user is looking for. In addition to it, it also ensures that the top search results load faster and offer a good browsing experience. Thus, websites with responsive design are given preference by Google search engine. The chances of securing top position in Google search results increase substantially when you opt for this design.
- Consistency Creates Trust
When you present the same content, images and experience across all platforms it helps in building more trust among the users. It asserts the message you are trying to send out to the users. It has been observed that the businesses that opt for responsive web design are able to build more credibility and connect better with their customers.
- Cost Effective
Many businesses continue with old website design just because it costs less compared to the responsive web design. Many new businesses also opt for the old design for the same reason. While this new design may seem costlier at the surface level, however, if you take a closer look it proves to be a cost-effective option. This is because you require paying for a single website that works well on multiple platforms. Besides, maintaining a single website requires less time, effort and money.
If you make a thorough search online you will also be able to find a good web design company that designs such sites at reasonable rate.
- Enhanced Return on Investment
When a user gets a good browsing experience coupled with all the information he is looking for, he is bound to come back to your website. Many users share their experience with others. Some of them even share links on social media platforms. This helps in fetching greater traffic. If you are running an e-commerce site, responsive website design is all the more important for you. Many shoppers prefer shopping online via their mobiles. A responsive web design can help in increasing your sales manifolds as it offers a hassle-free and smooth online shopping experience across devices.
- Shortcut to Reach Far and Wide
Businesses use advertisements and various others means to publicize their products and services and establish a name in the market. They shell huge amount of money just to ensure they gain a greater reach. This can be achieved to a large extent by opting for a responsive website. Since these websites can be accessed on multiple platforms, they automatically help your business reach far and wide. Not everyone can afford a laptop and Wi-Fi connection. However, the number of mobile users and those using internet on mobile are increasing by the day. So, a responsive website design can very well be seen as a shortcut to reach greater number of people living in different parts of the world.
- Chance to Move Ahead of Competition
Even though the benefits of responsive design are being emphasized enough, many businesses are still hesitant to go for it. It is your chance to beat them by opting for it. Be among the few who are reaping the benefits of this new design. You will see how this small change will help you move ahead of your competition.
Creative Brainweb has a team of expert web designers and developers who specialise in creating responsive websites. If you are looking forward to get one such website created for your business then seek their services to get the best in the industry.