We have based our SEO strategy on the following Four Strong Pillars:

• 1 Google SEO Norms
• 2 Content Intensification
• 3 Link Building
• 4 Social Media Presence

Google SEO norms:

We have a team of experts who have a regular track on the Google SEO norms so that we are always updated with the latest algorithms. We use the best quality methods to help Google to search and index your website.

The norm basically covers three major aspects

• Designing and Content Guidelines: The main focus in this phase is the on-site optimization. We analyze the key factors such as site hierarchy, coding, internal navigation structure. Based on this, our expert panel designs the right strategy that is in coherence with the Google norms.
• Technical Norms: Here, we go into the factors that hail importance in the website designing. We provide extra impetus to the loading speed as Google is fond of web page that load quicker.
• Quality Norms: We provide great emphasis on the use of organic and white-hat techniques to make it easier for the google to search, move through and index your website. We try to abide by the Google norms and work on the Google algorithms; Penguin and Hummingbird.

Content Management:

Content is the soul of any internet marketing strategy. So, we have given a lot of impetus on content optimization through following techniques:

• Keyword Analysis: Our analysts have expertise in framing keywords that enhance the quality of content. This framing of keywords helps us to write the content which is in relevance with the keyword. This helps in improving the rank of your company. We frame and work on keyword strategies that are in accordance with the google norms.
• Blog Maintenance: We maintain regular blog posts from our client's side that are easily readable to the audience and at the same time to the web crawlers. We also make sure that users can easily share and like your blogs to enhance your brand image.
• Meta Tags Optimization: Creative Brain gives a lot of emphasis on the meta-tags formation. We draft keywords in an adept manner for Meta-tags and URL to attract more crowd traffic in the website.
• Data Highlighting: Creative Web adds elegance to the content with highlighting the keywords. By the use of Data Highlighter scheme, we tag the events, names, locations, articles under the category they are most searched in. It helps in increasing the visitors count on your website.
• SEO Friendly Site Design and Navigation: Our SEO management starts by designing a SEO friendly website for the clients with help of our SEO experts and designer. In case, the client is having a website we analyze the site through a SEO analysis to configure whether there is any problem in the website architecture.
• Enriching User Experience: If a site is optimized on analysis as per the Google norms, then it will retain its position in Google ranking. We with our efficient expert panel make sure that you do not get ranked for wrong keywords and in case it is such, we apply different strategy to get it fixed whenever the website is not designed by us.

Link Building

With the advent of Google Penguin, the way of the link building has completely changed, but its worth hasn't. We provide our clients with not only links but the links that would increase their web presence:

• Guest Blogging: Guest Blogging is amongst the top ways for link building. We provide blogs on your account on high domain websites that generates a back-link to the Google which improves your ranking. Our SEO specialists are also adept in evading any kind of spammer webs that could deteriorate your repute.
• Internal Linking of Web Page: After substantial research and analysis, we provide internal linking of your website that allows google to easily crawl through your website pages. We link your web-pages to blog and vice-versa that increases your search engine rank and hence your visibility on the web.
• Press Release: We serve significant Press Release to the users about your brand to increase your rank on the search engines. We generally publish press Releases on high domain websites and always abide by the Google norms for the best results.
• Advertising through All Channels: We make use of all possible instruments like the videos, slide-shows, info graphics etc. to get noticed by the search engines and increase your visitors count.

Giving Impetus to your Social Media Presence:

Though not directly in correlation with SEO, The likes and comments on the social media platforms are taken into consideration by the Google before they assign you the top rank. We make sure your social presence felt by employing strategies:

How to enhance your Visibility after the Panda, Penguin and Hummingbird updates:

Post the panda, penguin and hummingbird updates, the SEO strategy have changed subsequently and we use qualitative methods instead of quantity to increase your web presence. The key principles we follow are:

• Increasing User Engagement: We increase the user engagement through various new strategies like quizzes and questionnaire. We also make comparisons between you and other competitors to enhance your presence.
• Content Quality: We completely analyze the reviews of the visitors to share the content that is appreciated by the users and refrain from posting worthless blogs that could reduce your visitors count.