The “About Us” page is one of the most important pages on a website, with over 52% of people visiting it when they first land on the homepage.
The page normally contains:
- Information about your business
- Its experience in the industry
- The value its people bring to the table.
- Milestones achieved
- The company’s history
But should an About Us page be about just your company? The answer is a No.
By demonstrating your business, you should be able to inform visitors that you understand what they’re seeking and how the business will be able to offer a solution that will work for each one of them.
If you are new to the digital world, a website designing company in Faridabad can help you with the task. It will help you to create a killer “About Us” page that will persuade visitors to turn into customers.
On the contrary, if you wish to take the task in your hand, this article will help you. Below are a few tips on how to write a persuasive “About Us” page.
Add A Unique Value Proposition
Every company or brand has a unique selling point, which the business can use to draw attention when used on the About Us page. For example, if you deal in sustainable products, explain why it is important for your brand and how it will help users and the environment.
Identify your business’s unique value proposition and consult with a reliable web designing company in Gurgaon to get help with defining it to your target audience impressively.
Narrate Your Brand Story
A brand story makes a business unique and can help draw attention. Many companies prefer to show the story as a timeline of achievements, which is effective.
You can also use the same method to narrate your brand story. Highlight important events like:
- When you had the idea of the brand
- When you established the business
- When you sold the first products
- When the business achieved the mark of first 100 sales
- When the company grew in terms of employees
Apart from this, there are many other ways to share the brand story. Use what seems right to you and connect with your audience through it.
It is a powerful way to breathe life into a brand. Therefore, be honest and real about your brand and its ideas. Keep it crisp and precise to make it easier and quicker to read. Avoid self-praising and losing track.
Show Company Faces
The human eye is more drawn to images than written text. So, by including the headshots of the company’s top-level management or the entire team, you can control where the reader looks. If you are a solopreneur, adding a profile shot and your thought process for the company’s present and future goals is better.
Let Customers Know Where The Business Is Set Up
By mentioning the location of your business, you can build trust with your customers, especially the ones who reside nearby.
Don’t think twice before mentioning the location of your head office and other branches as it helps eliminates a buyer’s resistance to buying from you or avail of your services.
What do you want your customers to do next once they are done reading the About Us page? You definitely do not want them to leave. Therefore, create a CTA to divert them to other pages or sales funnel. You can add a contact form or even get them to sign up for your newsletter.
Add the CTA at the bottom of your About Us page. It is where your reader is active and engaged with your brand and more likely to click.
Always Keep The Page Updated
Always keep the About Us page updated with the latest information or offerings. A well-written and updated About Us page will help a brand build trust in ways no other page can. So, make it a habit of updating the page every six months or at a time that seems fit for your company.
Apart from the ones, there are so many things a business can do with its About Us Page, like promoting social media outlets, strengthening the brand image, diverting customers to product pages, offering a competitive edge, and so much more.
So, use the tips and get started with creating a killer “About Us” page for your website. If you need expert help, people at Creative Brainweb are always ready to support your back.
Request a Quote at https://creativebrainweb.com/contact-us/.